Something Other Studio was born from a deep-rooted appreciation for hospitality and a belief in the transformative power of food, design and creativity to shape meaningful experiences.
Built on collaboration, the studio brings together expertise across culinary direction, design, strategy and creative thinking. This multidisciplinary approach combines instinct, imagination and considered thinking to bring ambitious ideas to life.
Sabina Gidda
From short-term creative projects to long-term strategic partnerships, Something Other Studio works with clients to develop and deliver thoughtful experiences and cultural programming that enrich company culture, foster meaningful connections and elevate the workplace experience.
Sabrina is an accomplished chef, author and hospitality creative whose career spans culinary innovation, brand strategy and experience design. With a background in fashion PR and marketing, she brings a global perspective to contemporary hospitality, combining creative leadership, commercial insight and a deep understanding of culture and experience. Her culinary achievements have earned recognition from the Michelin Guide, Condé Nast and Tatler.
Known for her discerning eye for detail and ability to translate ambitious ideas into exceptional experiences, Sabrina works at the intersection of food, culture and hospitality. A committed advocate for women in the industry, she champions creative leadership, collaboration and meaningful change.
Driven by an ambition to redefine the boundaries of traditional hospitality, Sabrina founded Something Other Studio, a multidisciplinary creative studio connecting hospitality, culture and design to create new possibilities for brands and businesses.
Her portfolio includes collaborations with leading international brands such as Belu, Soho House, BMW and Hoxton Hotels, alongside strategic partnerships with prominent corporate organisations and culinary residencies internationally. Sabrina is the published author of Modern South Asian Kitchen, reflecting her bold, contemporary and globally influenced approach to food.
Marcello Bernardi
Marcello is an award-winning Australian Creative Director with over 10 years in advertising in Melbourne and London. Marcello is a passionate, hybrid creative - someone who can ideate as well as craft. His focus is on art direction, design, disruptive experience-driven campaigns, and producing strategy and pitch decks that win business.
He brings a rare entrepreneurial spirit to the category having co-founded the highly acclaimed Cubitt House pub group and later his own restaurant Bernardi’s and The Italian Greyhound.
The restaurant game instilled a deep understanding of how creativity shapes human behaviour, and how exceptional food and drinks can shift mood and spark authentic connection. This non-traditional insight drives his work as a creative, giving him the ability to craft not just ideas, but experiences people remember.
